Build Your First Newsletter
(Before 2025 Ends)
Build an email system that nurtures past clients and creates new opportunities, without feeling salesy or doing manual follow-up.
Why do you need a newsletter?
Here's why I'm sold on newsletters, and why I think you should be too:• Regular emails are reactive—you send them when someone reaches out.• Newsletters are proactive—you stay on their radar so they think of you first when they're ready.Here's what that looks like: sharing an industry trend, summarizing the latest research, even celebrating a personal win. Valuable updates that remind them you exist and what you do.And with newsletters, one "send" reaches everyone on your list—no copying, pasting, or manual follow-up.This is how you consistently show up in their inbox, and how you nurture relationships at scale without tiring yourself out.When their world goes upside down and they need help, they turn to people they know, like, and trust—people like you.
Ready to start your newsletter?
Picture this: It's December 15th.
You hit send on your first newsletter.A warm holiday greeting, along with a recent family photo, plus a quick business update.The newsletter is a genuine "I'm thinking of you" to the people who've trusted you with their email. You're not trying to sell them anything.You close your laptop and smile. You actually did it. The last thing on your 2025 goals list, checked.Your past clients see your name pop up in their inbox. They remember you and how you've worked together. Some will reply. Some will refer you. Some will reach out to work with you again.And you didn't have to send 50 individual emails. You built a system that works.That's the feeling waiting for you on Dec 31.
Stop the indecision and endless research, so you can finally:
Reconnect with relationships that have gone cold
Set up your email platform so follow-up becomes automatic, not overwhelming
Turn speaking audiences into email subscribers you can nurture beyond the stage
The cost of waiting another year
I get it. There are so many other business to-dos that feel more urgent than starting a newsletter, so it keeps getting bumped down the list.But when you procrastinate for another year, your previous clients won't think of you when:❗Their department has budget that needs to be spent by Dec 31st
❗They're ready to tackle their New Year's resolutions on Jan 2nd
❗Their boss asks them to recommend a coach or speaker for an event asapMeanwhile, other coaches ARE showing up in their inbox every week. Building familiarity. Staying top of mind.People trust who they see consistently. When your clients don't hear from you, they forget you exist. You're invisible.And December 31st rolls around with another goal left unfinished.
You're fighting decision fatigue
❌ You asked other coaches what platform they use and got 5 different answers.❌ You researched email platforms and got sticker shock from enterprise pricing for features you don't need❌ You finally picked one, then second-guessed yourself a week later.❌ You convinced yourself you need your logo, colors, and website finished firstEvery decision spawns three more questions. Which platform? What should you send? How often? What if you pick the wrong one?You're stuck in analysis paralysis. So you do nothing.
You need someone who's already figured this out
What you need is a guide alongside you.Someone who's already done the research, the Googling, the YouTube rabbit holes.Someone who knows exactly where the tricky bits are and can tell you "click here, type this, yes that's right."That's what I do in my Build Your First Newsletter workshop.You'll do the work, but I'll guide you every step of the way. I'll show you what to click, what to write, and check your progress as you go.Think of it like a live cooking class. The instructor watches you chop, stir, and season. When something doesn't look right, they catch it before you ruin the dish.
Get an error on screen? Logo looking wonky? Instead of giving up in frustration, you just ask me.I've already made all the technical decisions for you. You just show up and follow along.
🚄 From stuck to systematic
When you start sending newsletters, three things shift:From Invisible -> In-Demand: Your past clients remember you exist. They see your name consistently. When they're ready for their next challenge, you're the first person they think of.From Overwhelmed -> Efficient: No more typing individual emails one at a time. No more scattered follow-ups. You send one newsletter, it reaches everyone who needs to hear from you.From Winging It -> Winning It: You see what messages resonate. You track who opens, who clicks, who replies. You know what's working so you can do more of it.
Most importantly? No more pipeline panic.
You've built a relationship system that doesn't drain you.
🤞 My promise
Complete the workshop curriculum and you'll have a functioning newsletter system set up in Kit: imported contacts, branded email template, landing page, and a broadcast email ready to send.If you attend both workshop days and at least 3 sprint clinics, do the work outlined in the curriculum, and your system isn't working by Dec 31, you can request a refund and I'll honor it 👍.
What past attendees said 💬
From start to finish, Angeline masterfully broke down complex strategies into actionable steps, leaving me feeling empowered, inspired, and ready to take immediate action.Her ability to simplify intricate concepts while making the learning process engaging and fun is truly a gift.
🛠 Let's build this together
How this works: I'll demonstrate each step on screen (over Zoom), you follow along on your computer.
Workshop Days (Nov 11 & Nov 13 4-5pm CT):
Two 60-minute sessions where you'll build your newsletter system in real-time:
Set up your Kit account
Import and tag your contacts
Create email template in your brand/colors
Create an opt-in landing page
Create your first broadcast email
Sprint Clinic (Nov 18, Nov 24, Dec 2, Dec 8):
Four 1-hour accountability sessions (Nov 18, Nov 24, Dec 2, Dec 8) to answer questions, troubleshoot issues, cover bonus topics (welcome sequences and evergreen emails), and make sure you finish what you started.
(All sessions 4-5pm CT and recorded if you can't attend live))
Claim your spot
Regular: $397 USD
Early Bird: $297 USD
(First 2 spots only 🐦 Use code GETSTHEWORM)
Here's what you get:
2 live workshop sessions (Nov 11 & 13) with max 10 participants. I'll demo every step so you won't get lost, and I'm right there if you get stuck.
4 sprint clinic sessions to answer your questions, troubleshoot issues, and make sure you cross the finish line and launch your newsletter before Dec 31.
Bonus clinic topics: I'll show you how I build my welcome sequence and email automation that powers my lead magnets—so you can see a real working example and build your own.
Access to future sprint clinics (open to all past attendees) so you can keep learning and benefit from other people's questions as your newsletter grows.
All session recordings so you can reference steps later without being distracted by note-taking during the live sessions.
Complete workbook and tutorial videos for those moments when you just need to look something up quickly.
Only 10 spots available.
Is starting a newsletter right for you?
You're tired of feeling invisible, overwhelmed, and constantly winging follow-ups 😥.
You are a good fit if:
You already have an email list (even if it's just 5-10 people)
You're ready to finally check "start newsletter" off your 2025 list
You're willing to show up and do the work
You could figure this out yourself, but it'll be way faster with someone showing you the steps
You have your own website domain (or you're willing to buy one)
This isn't for you if:
You don't have any email addresses yet
You're looking for a pre-recorded course to do on your own time
You're already using an email platform that isn't Kit and don't want to switch
Why coaches choose this workshop:
❤️ ❤️ ❤️
"I absolutely loved how actionable the workshop was, including doing things in real time. I make sure to follow Angeline, because her workshops and newsletters are the most useful and practical I have found."
❤️ ❤️ ❤️
"You have such a gift for simplifying the complex and making learning fun."
❤️ ❤️ ❤️
"The way you broke down automation, landing pages, and welcome emails made it all feel so doable even for someone who used to panic at all these technical terms."
💡 Frequently Asked Questions 💡
What does "done-with-you" mean? You'll do the work, but I'll guide you every step. I'll show you what to click, what to write, and check your progress. Think of it like having someone sitting next to you while you build.
Why Kit (ConvertKit)? Read my LinkedIn post. Long story short: I've tested multiple platforms. Kit has the best free tier and is built for creators. I'm making this decision for you so you can focus on building.
What if I've never used an email platform before? Perfect. This workshop is designed for beginners. I'll walk you through every single step, no prior experience needed.
Will sessions be recorded? Yes, but this is hands-on. You'll get more value attending live.
Why aren't the sprint clinics all on the same day of the week? Different days give you more flexibility if you have standing conflicts.
What if I can't make all the sprint clinic dates? That's okay. Sessions are recorded. But you need to do the work and show up to at least 3 clinics to qualify for the guarantee.
What if I get stuck after the workshop ends? That's what the sprint clinics are for. You'll have 4 chances to get unstuck before the year ends.
What happens in the sprint clinics? I answer questions you submit, troubleshoot technical issues, and cover bonus topics like automation and advanced sequences. It's your safety net to make sure you finish.
What do I need to prepare? Your email list (even just 5-10 addresses), a Kit account (free tier), and your website domain. I'll send detailed setup instructions before the first session.
Want to try before you buy?
If you want a preview, here's my step-by-step workbook from my previous workshop. Great if you want to try DIY-ing it.But if you're done going it alone and want me to guide you through the process, let's do this together.
ABOUT YOUR INSTRUCTOR
I'm Angeline Soon.I help coaches and speakers stay connected with their audience through newsletters and automated email courses.I've spent 15+ years in IT project management and I'm a Certified CliftonStrengths Coach.I know what it's like to have a long to-do list and need someone to just tell you what to do next. That's why I built this workshop.
🙌 You Are On The "Build Your First Newsletter" Waitlist! 🙌
Thanks for joining! I'm excited to share more details with you.At a high level, here's the aim of the workshop:1. Set up Kit as your newsletter platform, along with your branding and email template
2. Build your newsletter landing page so people can sign up.
3. Create your first newsletter to welcome new subscribers.Ultimately, this workshop is to help you set up your newsletter system so you can finally share your thoughts, ideas, tips, to those that want to hear from you.
PS. In the mean time, if you want a little preview, here's my step-by-step workbook from my previous workshop - great if you want to try DIY-ing it.
Coaches Workshop: Build your first newsletter
👉 Download the Step-by-Step Workbook
Many coaches have told me they’ve collected email addresses from past clients, but haven’t stayed in touch. And they are experiencing major FOMO on potential repeat business or referrals.They want a simple way to do it themselves but aren’t sure where to start. That’s why I created a Coaches Workshop to help them take the first step.Since I’ve already put together the materials, including detailed instructions and video recordings, I wanted to share them with those of you who couldn’t attend but would still find them helpful.P.S. This workshop was delivered live over Zoom. If you notice any written details missing, or if you get stuck, feel free to email me at [email protected].
Who is this for:
👉 You already have emails from previous clients or coachees
👉 You’re doing manual follow-ups, copy and pasting emails to send
👉 Or, you haven’t sent them anything to stay in touch
👉 You think, “I just need a nudge in the right direction.”Goals:
🎯 Set up your KIT (previously ConvertKit) email marketing platform
🎯 Re-engage your previous clients via email
👋 Hi, I’m Angeline Soon. I help speakers turn audiences into engaged leads using mini-courses and automated emails.🎯 I’m a lead generation strategist (not a speechwriter) and a Certified CliftonStrengths Coach.